W7 Cream Contour Sticks

Despite contouring being SUCH a huge thing for the past year, I’ve never really been into it. Partly because I had become attached to established ‘just brush bronzer wherever’ routine, and also the fact I assumed I would be pretty HERENDOUS at it! However, all things changed when I happened to run out of my absolute fave concealer (it was heartbreaking) and were rummaging through my makeup collection to get my hands on whatever would do the trick. Then I found my W7 contour sticks which I have had for SO LONG since they surprised me with a lil’ package ages ago! So, I decided to whip em out and I feel IN LOVE.


It’s a super simple concept. One end is a stick of concealer, while the other end has the bronzer stick. I KNOW the stick concealer may bring back the ’13-year-old buying her first concealer’ flashbacks and we’ve come far since then- but this one is GOOD! The formula is surprisingly really creamy, and is a DREAM to blend! I found that these are best blended with a damp beauty blender and give off such a subtle, contoured look! If the stick ever feels a little hard, I would put my hair dryer on it for a few seconds and it would be perfect! I like to draw dashes of the contour around my forehead, my cheekbones, down my nose and along my jawline. Then, for the concealer, under my eyes, down the centre of my nose and my chin! Then, BLEND-BLEND-BLEND!


The sticks come at the price of £7.95 which I think is FAB considering you are getting a concealer AND a contour in one! W7 offer four different shades; fair, medium, medium-deep and natural. I am SUPER pale and I’ve been using ‘medium’ for ages now and I have been LOVING using it every day! After I’ve applied it, I like to add a tiny bit of the collection lasting perfection concealer under my eyes just to brighten them up as although the concealer is really good coverage, it’s not very bright on me (which may be due to having the shade ‘medium’ not ‘fair’). I then bronze up with my favourite bronzer- BOOM, DONE!


LEFT: Medium-Deep // RIGHT: Medium


I REALLY recommend checking out these contour sticks! Now that I’ve discovered cream contouring, I don’t think I’m going back! It’s such a fab product, perfect to throw in your bag and whip out whenever you need to. Mines definitely running out, so looks like I’ll be getting another very soon!

Happy contouring!

Tash x




  1. April 22, 2017 / 6:34 pm

    Lovely post, thanks for sharing such a fab product! I have something very similar in my collection by Freedom Makeup, it’s such a handy little thing to have.

    Alice | alicemaysnell

    • April 23, 2017 / 2:29 pm

      Thank you so much, Alice! They are just such useful little products aren’t they?! I’m definitely planning on having a little look into Freedom Makeup as I’ve heard so many good things about them! x

    • April 23, 2017 / 2:28 pm

      I SO recommend them! They are so quick and easy to use, particularly useful when rushing to get ready for school haha! Xxx

  2. April 22, 2017 / 10:13 pm

    Never tried W7 before but the contour stick sounds like a really good product! Lovely post as always x

    • April 23, 2017 / 2:32 pm

      Thank you lovely! They have such amazing products are are super affordable too! They do a lot of dupes, I’ve heard that their eyeshadow palettes are dupes for the Naked ones! x

  3. April 23, 2017 / 4:09 am

    They sound really good! Unfortunately, I absolutely suck at makeup and basically decided two years ago to go mostly natural, except for filling in my eyebrows a bit, some mascara, moisturiser, and powder foundation.

    • April 23, 2017 / 2:33 pm

      They really are! Good for you though! I would love to go a little more natural and don’t worry about makeup skills, it takes so much practice and I’m definitely not perfect at it haha!

      • April 23, 2017 / 8:36 pm

        Hahahah. I feel like usually I cant be bothered to spend more than 10 minutes putting makeup on, and I really need to work on putting my foundation on. What are your thoughts on BB cream?

        • April 23, 2017 / 10:02 pm

          BB creams are meant to be great for people who don’t want to wear lots of makeup or needs to quickly put it on! It’s basically a tinted moisturiser so it will give you some coverage, but will be easy to apply and moisturising so it’s great for beginners so I so recommend it! If you are struggling with blending foundation, I really recommend a beauty blender! I’ve had one for way over a year now and it blends so much better than brushes- a real techniques one is only around £6 and they last for so long!

          • April 23, 2017 / 10:25 pm

            Yeah. I think I might check out a BB cream, especially for when I go swimming or something, because I heard they also have sun cream in them. And I actually just got a beauty blender! Someone gave it to my mum, and she didn’t need it so she gave it to me. But if you wear foundation or BB cream, wont you need to also use other stuff? So your face doesn’t look 2-dimension and like all completely just that colour?

          • April 24, 2017 / 7:23 pm

            That’s great you got a beauty blender! They are so amazing, just make sure you wet it before using it so it expands and is nice and springy! And yes, you could use other products to give your face more shape- I suggest maybe investing in a affordable bronzer, blush and highlighter palette. This way to get to have three products in one and it will shape your face and add some colour to it too!

          • April 24, 2017 / 8:47 pm

            Okay. I’ll look into those products next time I’m near a makeup store. Thanks for all the tips!

  4. highstreetbeauty11
    April 23, 2017 / 10:07 am

    They sound great x

  5. April 23, 2017 / 3:26 pm

    Ooh they look really good xx

  6. April 23, 2017 / 4:40 pm

    I NEED to buy these! They look absolutely amazing 😉.

  7. April 23, 2017 / 10:31 pm

    W7 are a really affordable brand I have one of their eyeshadow palettes which is a UD dupe! Llovely quality too for the price.

    Lauren x Huggled

    • April 24, 2017 / 7:24 pm

      I’ve heard so many good things about their eyeshadow palettes! They may have to be my next purchase! x

    • April 24, 2017 / 9:57 pm

      I had never heard of them either! Can’t believe how much of a staple they have become considering I didn’t know what they were a few months ago! Thanks for reading lovely! Xxx

  8. April 24, 2017 / 10:28 pm

    Lovely post! I really like the brand W7 especially the shadow dupes! I haven’t ever tried contour sticks like this so I think I might pop along and purchase this from somewhere as it sounds great! It might be better than me powder contouring! The formula sounds great too! Thank you for sharing lovely! X

    Victoria | VictoriaaHelenn

    • April 29, 2017 / 10:22 am

      Thank you lovely! I’m going to have to try out their eyeshadows, and I totally recommend these, I find you have more control with them than powder and looks a bit more natural too! X

  9. May 9, 2017 / 6:54 pm

    This post is so good and I definitely want to try out this contour sticks! x

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